Since its establishment in 1995, the CYPRIS brand, which first entered into business with Ginza Wako, has used carefully selected materials, emphasized function, and constantly explored manufacturing techniques.
It has, in a sense, drawn a line separating itself from the conventional way of thinking in the industry, which is to change the materials and manufacturing techniques each season and put out something new. We believe that it is impossible to find a new material to replace a superb one which has been so carefully selected. We also believe that changing the manufacturing techniques used each season does not increase craftsmen's skills. Since the establishment of series such as Rainer Calf, MORPHO has continued to use the same carefully selected materials. While the features may have changed slightly with the times, the essence of their manufacture remains unchanged. By pursuing the utmost in craftsmanship each and every day, our products' level of perfection continues to rise.
The result is that we have been awarded in the Department Store Buyer's Awards sponsored by the Senken Shimbun six times in a row since 2005. However, we honestly believe this is thanks to the support of our customers, to whom the benefits of MORPHO's policies on craftsmanship are passed on.
With the essence of our craftsmanship (the use of carefully chosen materials, focusing on functions, and the pursuit of improved manufacturing skills) as-is, MORPHO will continue to offer lifestyle solutions to our users.
We will continue to offer fun styles to add color to users lives, whether business or casual. The CYPRIS COLLECTION, making luxurious use of high class materials and focusing even more on craftsmanship than the CYPRIS brand. The Helena brand, which offers a variety of trendy colors to contrast with the classic image of CYPRIS. S・coeur presents a casual style using natural materials. Neu interesse offers products developed from a perspective of taste, in addition to aspiring to an unprecedented degree of craftsmanship. FLYERS STYLE, a separate label within the CYPRIS brand, offers business trips spent fashionably and comfortably in addition to optimum styling. The Transtec Style label, under the Helena brand, helps users conduct business more efficiently.
Both with the Love Earth eco leather series and the S・coeur brand MULANT STYLE label, MORPHO will continue to aid in the prevention of global warming by conducting sustainable industry and development while preserving the environment under the theme of people and environmental friendliness.